Friday, March 9, 2012

The Value of a Home

I cannot say enough about the new ad campaign released by Coldwell Banker® LLC on Monday March 5th. The ads remind us of the “value of a home” as being not just an investment for your money, but a place where memories are made and remembered.  Take a look for yourself:

By the way, do you recognize the voice in the ads?  Yes that’s right, it’s Tom Selleck.  Tom’s Dad worked for Coldwell Banker for 38 years, retiring as Executive Vice President.  The sentiment the campaign presents encouraged Mr. Selleck to participate in the ads, as you can see in his message to all the Coldwell Banker agents at our recent Generation Blue Experience in New Orleans:

These ads are not just for potential home buyers, but also speak to the agent as a reminder of the importance of relationships in our professional careers.  With the plethora of new technology out there pushing information, making our lives more efficient, it’s important to remember nothing can replace face to face contact with clients and colleagues to build the lasting relationships our business rewards us with.

Changes to the real estate industry will continue to morph and roll through our shifting times.  The constant has always been,

“Trusted Agents, with the Right Tools, helping you Make Better Decisions.”

When the going gets "Tough"...just call me.

Susan Tough

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