Friday, August 17, 2012


Trust – do you trust your mother? 

Do you trust your doctor – if you don’t you will likely find a new one.

Do you trust your best friend? Of course

What about your mechanic – you wouldn’t let just anyone work on your BMW, classic Triumph or that very first car you bought on your own.

REALTORS® – do you trust your Broker?  Do you know they have your back no matter what – can you trust they will perhaps not always tell you what you want to hear, but what you need to hear.

Buyers and Sellers – do you trust your REALTOR®?  If you don’t – you really do need to find a new one.  Please don’t buy into the bad press the industry gets as a whole.  If you have a bad dentist, you change dentists – you don’t mistrust all dentists.  It’s the same with REALTORS®.  Don’t paint them all with the same brush.  Give yourself the time you need to find one you trust – a trusted REALTOR® will help you negotiate on the largest purchase or sale you will ever make.  They help you settle into the community, leave a community... turn a house into a home.

I want to share a blog written by one of the industry’s most respected marketing and social media specialist – David Marine - the Senior Director of Consumer Engagement for Coldwell Banker Real Estate LLC.  We are blessed to have David as a member of the International team for Coldwell Banker Real Estate LLC.

"Changing the Real Estate Conversation...The majority of people that will make a real estate transaction this year are doing so not for investment purposes, but for lifestyle reasons. We’ve become obsessed with home value estimators, but the real value of a home is in how it improves the lifestyle of the owner. Sappy? Perhaps, but it doesn’t make it any less true.
As an industry, we’ve forsaken the dialog of owning a home for lifestyle reasons in favor of mirroring the mood of the media. Stop following the pied piper. Let’s get some trust back.
Regaining consumer trust is no easy task. It’s not a simple five step process, but there are a few things we can do to rebuild what we’ve broken. And it can start online." Read More...

Thanks for giving this some thought  - repost – or share with someone you.  Working through the many facets of your life with your family, friends and colleagues is so much more enjoyable when you surround yourself with people you Trust!                                 

Coldwell Banker® – Where Home Begins.

When the going gets "Tough"...just call me.
Susan Tough

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